Morgo Thoughts & Presentation
I spent the last half of last week at the Morgo conference on the beautiful northern tip of New Zealand. I have to say that I was thoroughly impressed by the conference in general. Australian tech companies could learn a lot from the way those Kiwis are supporting each other.
I met an absolutely passionate bunch of folks with good ideas on building companies from the “wrong end” of the planet. Down to earth, pragmatic, practical entrepreneurs seemed to be the main. I loved it!
Presentation
Despite being sick as a dog and Australian, my presentation got a good reception. I’ve posted a copy here (PDF – 1MB) as I thought other’s might be interested. I hope it mostly makes sense without the talking!
I was asked to talk about how we’ve scaled Atlassian over the last 5 years, and chose to focus on some of the bigger scaling problems we’ve had and how we’ve tackled them.
The preso seemed to go over quite well with a number of blog mentions and a lovely write up in the New Zealand Herald (the crowning achievement of which might be getting them to write “f**k”).
Photos
I haven’t got my photos off my digital camera yet, but the Morgo guys have put up a bunch – including one where I look like a stunned mullet, with a mullet:
Other Learnings
A bunch of random notes I collected during the sessions:
- Sam Morgan is a brilliant, clear thinker and deserves his $700 million. He will go on to do many more things mark my words. TradeMe’s philosophy of “Don’t Be A Dick” is brilliantly antipodean in it’s directness and usefulness.
- Rod Drury has balls by floating Xero on the NZX with no revenue, no software and just an image. I think it just might work though. Indeed he describes running a public company as “having your balls hanging out 24-7”.
- Apparently US companies spend on average 10-15% on marketing.
- I loved that Ian McCrae described Orion Health as “taking the best from Apple & Toyota to build the first $1 billion New Zealand software company”. Now that’s a goal.
- There is no better marketing for your company than having two speakers rave about your products directly after your speech!
- Everyone in New Zealand is obsessed by “building the next Nokia of NZ”.
- New Zealand is always given credit for it’s spectacular ranges of mountains, but never enough for it’s spectacular range of beers.
- A lot of our wiki customers hasn’t heard of WikiPatterns but loved it when they did.
- 1 out of 8 couples married in the US last year met online – wow.
I will most definitely be back next year – hopefully with a vanguard of other like minded Aussies to show the Kiwis that we’re not just good at sports.


Mike – I’m a big fan of a lot of your work, but I gotta say that your presentation kinda sucked. You need to have a good read of Presentation Zen and break your addiction to those bullet points.
Mike – without having seen the presentation as it was delivered. It was a great read – covered what I think is the really hard part of scaling:
- finding the right people
- surrounding them with the values that put the product and customer first.
Looking forward to the blog post for Customer 50 001
Hi Mike, thank you for coming all the way to NZ. I really enjoyed your talk and learnt a lot.
The Atlassian story is one that we follow closely here. It is great to see a global company being built from our part of the world.
Possibility of Queenstown next year so looking forward to the trans-tasman tech boarder X challenge.
Rod (www.xero.com)
I think your posts are very valuable Mike. In fact, I think your experience is priceless and you should consider writing a book on the history of your startup and share your experiences with the others out there looking to do the same thing. Also, Good job on picking up Justen Stepka last year. He’s a very smart man and very dedicated. I’m sure he’s fitting into your environment very well.
Best Regards,
Richard L. Burton III aka MeLearnin
After a long time I was able to get back to read your blog, Mike. Thanks for inspiration and magic of positive thinking, which creates reality.
Company, you have created, is now a big piece of world. You are creating reality every day. You show us that creation of a good product with the idea of spreading it over the world works and expands the business.
Your presentation keeps me believing that Atlassian will grow to a “corporation” and you will be able to have control on it.
I wish we could meet some day and drink a beer or more and share ideas and positive thinking.
Regards,
Artur