Gruber on Grubbers
“Charles”:http://fishbowl.pastiche.org delicioused this “Daring Fireball”:http://daringfireball.net/2006/11/pinprick post in our internal feed today.
It gives a fairly good, pragmatic analysis of why giving your software away doesn’t increase unit sales (in this case in the Mac shareware market) but I particularly loved the _Gruber Theory Of Software Pricing_:
bq. Don’t underprice your software in an attempt to appeal to cheapskates.
Indeed.
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