Has noone at Sun heard of JLo?
Sun has a new multi-million dollar marketing campaign for Java at “java.com”:http://java.com featuring people like Christina Aguilera and Nelly. In general, it looks like a very good idea. Intel’s branding of Centrino and “Intel Inside” has lead the way for this sort of campaign in the last few years.
However given that she sounds like a Jakarta project, one can’t help but ask why they didn’t choose JLo to do it.